A Sample Essay Writing About Chopin From the Impromptu Series

A Sample Essay Writing About Chopin From the Impromptu SeriesA sample essay for Chopin from the Impromptu series on a piano - All Well Writings by Henry D. Norris is a delightful collection of compositions for piano. This series has been gaining popularity with piano teachers all over the world and is now available in e-book format as well. The book contains four collections - 'Piano Well Writings: An Impressions of Chopin', 'Well Writings of Chopin for Piano & Organ', 'Well Writings for Piano: From Impromptu to Bestiari', and 'Chopin For Piano.' These collections are an ideal companion to pianists and piano teachers alike.These collections offer inspiration and practice pieces written for Chopin for piano and organ and an overview of Chopin's Impromptu repertoire. The 'Chopin for Piano' collection includes compositions that include sonatas, mini-sonatas, quintets, romantic suites, and special occasions.The 'Well Writings for Piano & Organ' collection covers the entire Impromptu peri od from beginning to end. The composition 'Bohemian Rhapsody' was written in 1920, but this collection provides insightful anecdotes and short selections from Chopin's Impromptu and B-flat compositions that demonstrate his ability to experiment with form and structure. 'On the Theme of Philomela' was written as a response to a manuscript by the composer Nikolaus Huppertz and was commissioned by the conductor Ernst Schiff.The 'Well Writings for Piano' collection includes an 'Intro' and some musical essay examples. The essays, ranging from five pages to forty pages, are meant to provide rich content for the instructor and the student, and may be used either as a study guide or for ongoing piano lessons.The 'Bestiari' collection was written as a guide to the type of literature that Chopin wrote about during his early career. This collection of compositions includes pieces for piano and organ and includes the well-known ballet 'Lucrezia Borgia' for piano. In addition, several selections were written as children's songs and this collection provides examples of those songs for students and instructors alike.The 'Chopin for Piano & Organ' collection presents a selection of poems, pieces for pianos, and personal writings from Chopin's early years. Numerous selections from this collection have become popular piano pieces. Examples of the piano music include 'Pas de deux,' 'Trois Camascos,' 'La Mer,' 'Maiden,' 'Mozart in G Major,' 'Academic,' 'Celeste,' 'Marianne,' 'La Morte,' 'Mister President,' 'Romeo and Juliet,' 'The Little Lamb,' 'The Rake's Progress,' 'Epilogue'Concerto for Piano and Organ.'The 'Impromptu' collection consists of one piano piece that was written in the early nineteenth century and features a variety of passages that show a glimpse of the composer's Impromptu repertoire. 'Hanover' was written in 1848 and includes a number of excerpts that illustrate Chopin's popular Romantic style.With these collections, the piano teacher and the pianist's skills wi ll be improved and will enhance learning opportunities in a positive way. This is a beautifully-designed package that will make a valuable learning tool for students, instructors, and piano teachers alike.

Custom Writing Pros Review - Get Professional Advice For Your Writing

Custom Writing Pros Review - Get Professional Advice For Your WritingThere are many reasons why a custom writing pro's review is one of the most important documents that you will ever produce. The reason is that people do not read all of the language and grammatical points within a review before they give their final judgment. They rely on what they perceive to be their expertise as consumers to make the right decision.Custom writing pros reviews can do much more than convey the results of a consumer's best effort. In fact, you can write and revise the document so that it will reflect your best impression as a professional.Every professional assessment provides you with points that you will want to look over. These points include your career history, area of specialization, whether you have gained any new skills, and the time period for which you have been in business.In addition to this, you can incorporate your career perspective as well. For example, you may wish to mention the de velopment of your skills over the years, especially with respect to areas such as information systems, website design, and writing. The way you present your personal background can also help to make you appear more impressive.You may also want to include details about any special projects that you have performed, even if they are not associated with the job itself. The material you include should be appropriate to the task at hand. For example, if you are submitting a proposal for a mortgage loan modification, you would not want to refer to your pending legal case against a lender, if you have no plans to proceed with a legal action.A professional assessment also includes discussion of your use of the Internet and social networking sites. These sites are considered by many to be highly interactive. You will be asked to elaborate on your use of these sites to see if you are providing relevant information and providing useful references.By taking the time to think through the question s in a custom writing pros review, you will be able to write a document that is thorough and informative. The document will be put to the test by your prospective clients and in the end you can get the praise you have been seeking.

If You Read Nothing Else Today, Read This Report on Ut Austin Admission Essay Samples

If You Read Nothing Else Today, Read This Report on Ut Austin Admission Essay Samples Each applicant to Baylor is assigned an admission counselor who will lead you through the procedure, and you need to feel free to get in touch with your counselor whenever you have a question. Find out how to make an application for admission to UNT if you've earned your GED. The Baylor School admission procedure is about finding the perfect fit. Student Body While Baylor is a Christian universitya fact that's strongly felt on campus and faith is an essential part of the school, if you're not as Christian, you continue to be welcome and will locate a spot on campus. For this, we take a look at the school's average GPA for its existing students. International applicants whose native language isn't English are expected to take the TOEFL. If you don't meet any one of these conditions, you're expected to submit the TOEFL or IELTS exam without exception. Keep in mind your education is dependent upon it. Top Ut Austin Admission Essay Samples Secrets For instance, if you opt to assess a substantial experience, achievement or risk you've taken and its effects on you, ensure you thoughtfully and critically analyze both the circumstance and its impact. The program isn't intended for or targeted to anybody below the age of 16. Your education will shape the remainder of your life. You ought not read this answer to propose specific action or address particular conditions, but only to provide you an awareness of general principles of law that may impact the situation you describe. Ut Austin Admission Essay Samples at a Glance If you're an athlete, as an example, make an effort not to write more than 1 essay about sports. Then the very best approach is place a request I will need to acquire essay papers written. Fortunately our team is made up of professional writers which possess the capability to make remarkable content for you. It is crucial to know that essays aren't always required or offered as a choice. To get essay online, you simply will need to fill in the application form and you'll get superior work on the desired topic. After a number of paragraphs, you will probably locate a theme in what it is that you are writing. On account of the open-endedness of the prompt, the choice of the material to feature in your essay is a really important step. The Argument About Ut Austin Admission Essay Samples You're going to be requested to visit campus and take part in a conversation with an admission counselor, and you'll be requested to submit scores from a standardized test. Simply take a look at the SAT and ACT scores of earlier applicants to help you understand your opportunity of being accepted. Some students continue to be concerned about submitting too many test scores. Find out more about PrepScholar Admissions to maximize your odds of getting in. You should show how you're ready to study in your major to reach your career objectives. Reviewing the admissions stats at Baylor can help you decide your chances of acceptance. You don't have a lot to lose, and you could increase your score and significantly boost your odds of getting in. The Truth About Ut Austin Admission Essay Samples If you're searching for a snowy New England campus, Baylor isn't likely to cut it. Be aware that while access to the staff health program is supplied, funding might or might not be included based on the fellowship award. If selected to interview, you will get an invitation by email to see the UT Southwestern campus. Click the links below to find out more about these programs. Why Almost Everything You've Learned About Ut Austin Admission Essay Samples Is Wrong It isn't necessary to to use a department code, but in the event that you must select one, choose one that's comparable to your proposed major. Once you begin your application, you ar e able to always save your progress. What's more, you must do well to get a strong application. Please get in touch with us concerning the fee waiver following your second application was submitted. A Secret Weapon for Ut Austin Admission Essay Samples No academic or medical care updates ought to be sent to the school. At this time you know everything which you will need to put your purchase ut austin application essays correctly. Texas Tech is devoted to making your academic journey affordable by helping with a range of financial assistance alternatives. We offer flexible system of discounts, but in addition our discount policy that permits you to conserve money on ordering essays at one time.

The Future of Human Factors in Aviation - 828 Words

The Future of Human Factors in Aviation The International Ergonomics Association (2000) defines human factors: The scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data, and other methods to design in order to optimize human well-being and overall system performance. The science of human factors in aviation has a come along way since the days of the Wright brothers in 1913 but it did not actually start with them. According to Dr. Bill Johnson, Chief Scientist at the Federal Aviation Administration, human factors â€Å"dates back to the 1600s when Leonardo da Vinci drew the Vitruvian Man, with all the anthropometric measures, [when] he was trying to decide if a human was strong enough to propel an aircraft† (FAA, 2012). Long after the work of da Vinci, human factors has brought advancements to aircraft design while creating a greater understanding of the human role in mishaps. Brief History of Human Factors Long after Leonardo da Vinci, human factors research originated with aviation (Salas et al., 2010). Once the pioneers of aviation began taking to the air, the quest for safety and efficiency began with an ever-increasing fervor. Aviation accidents have long been viewed as spectacular and with the spectacle of an accident comes the public outcry over safety. While not all human factors research deals with accidents, the majority of money put into theShow MoreRelatedThe Automation And Its Effects On The Environment784 Words   |  4 PagesIf the automation in use does not demand a certain level of interaction or has presented several failures of operation to the specific aviator in the past, the operator is prone to a more significant negative event occurring in the future. This is due to the reliance and trust placed on the automation to complete the task as designed (Geiselman et al., 2013). Consistent with the model is the idea that the most likely scenario for complacency in th e cockpit is prior to a very reliable system failingRead MoreHuman Factors In The Aviation Industry1057 Words   |  5 PagesThe influence of human factors within the aviation community is wide and apparent in today’s world. There are many human factors that all come with their own disadvantages. However, through the study and experience with human factors come improvements and ways to avoid these disadvantages. â€Å"Human factors are the science of understanding the properties of human capability. The application of this understanding applies to the design, development, deployment of systems and services, and the artRead MoreImportance Of Hr And Their Role Of Aviation Industry1511 Words   |  7 Pages Importance of HR and their Role in aviation industry Department of Aviation, Lewis University, Romeoville, IL Bipin Patel bipinnpatel@lewisu.edu +12247701888 Abstract Today, Human Resource Management has become a vital part of industries. They play a significant role in all industry. This paper will describe about the Human Resource Management (HRM) and how important to have HRM in industry and the role played by it, in various companies around the globe to make it successful. HRM isRead MoreA Case Study Of Air Accidents During Turkey Using The Human Factors Analysis And Classification System ( Hfacs ) Essay1104 Words   |  5 PagesA case study of air accidents in Turkey using the Human Factors Analysis and Classification System (HFACS) Nurettin Dinler Florida Institute of Technology College of Aeronautics Aviation Safety Management (AVS 5207) Research Paper 2016 Abstract Aviation industry comes into prominence compared other transportation sectors in terms of fast, reliable, safe and economical. Aviation industry therefore is crucial for countries due to not only economic and social development but global integration asRead MoreProposal Of Accounting Center Of Xxx Aviation1052 Words   |  5 PagesProposal of Accounting Center of Xxx Aviation Lei Zhang, Lei. Zhang, MSMIT Sullivan University Managerial Communication Skills 2016 Winter Abstract With the internet fast growing in the last twenty years, information technology is everywhere and it contributes a lot for traditional industry. But it’s not a simple task for traditional industry when integrate the engineering project management. In this paper, we analyze the case of Accounting Center of Xxx Aviation, study succeeding experience of softRead MoreSafety Management System ( Sms )1548 Words   |  7 Pagesholes in the defences are caused by organisational factors or other error producing conditions. Active failures are defined as the errors and violations which have a direct and an immediate influence. â€Å"Errors represent the activities of individuals that fail to achieve their intended outcome, while violations represent the intended disregard for the rules and regulations that govern the safety of flight† (Shappell Wiegmann 2003). Contributing factors can be defined as the occurrence of active failuresRead MoreEssay On Air Awareness1170 Words   |  5 Pagesresearch that shows the saturation of awareness in the aviation community. Some of the current research highlights the great benefits of the system, including the mass gathering of data to identify specific problems within the safety sector. Such as Cardosi, Falzarano, Han (2008) research based on ASRS reports, where they analyzed 386 reports from the program database and gathered data which yielded a lot of results on the contributing factors of pilot-controller communication errors. The data theyRead MoreEnviromental Impact Of Aviation. B Tech Aerospace1585 Words   |  7 Pages Indian Institute of Space Science and Technology Thiruvananthapuram Assignment on ENVIROMENTAL IMPACT OF AVIATION B Tech Aerospace 2012 batch sep,2014 Submitted To- Submitted by- Sreejalekshmi, K. G. ShaileshRead MoreInterventions and Policies for Airline Accident Prevention1804 Words   |  7 Pagesconsidering a range of factors such as the severity of the event, the category of aircraft involved, class of operation and public interest. In the majority of occurrences little investigative effort is subsequently undertaken. Despite this, the recurring nature of many accidents results in recommendations, interventions and policies which are conducive to accident prevention. Although these can be improved to facilitate greater measurable outcomes and achievable improvements to aviation safety. When discussingRead MoreEssay on Aircraft Maintainence1546 Words   |  7 Pagesmaintenance AVIATION REGULATION AND SAFETY Question 1 A good safety record is a judgment of past performance but does not guarantee the future (PARLIAMENT of AUSTRALIA 2004) [ref.3]. Airline operators, pilots, mechanics, flight attendants, government regulators and makers all have a stake in making aviation as safe as possible. Howbeit, they are still many aircraft had been crash due to many other reasons, such as the pilot’s error (which we called as the â€Å"human factor†), factor of fatigue

Shakespeares Hamlet Observations of Madness Essay Example For Students

Shakespeares Hamlet Observations of Madness Essay Hamlet: Observations of Madness One of the most analyzed plays in existence is the tragedy Hamlet, with its recurring question: Is Hamlet’s antic disposition feigned or real? In truth, this question can only be answered by observing the thoughts of the main characters in relation to the cause of Hamlet real or feigned madness. In the tragedy Hamlet, each of the main characters explains Hamlets madness in their own unique way. To discover the cause behind the madness of Hamlet, each character used their own ambitions, emotions and interpretations of past events. Characters tried to explain Hamlets antic disposition by means of association to thwarted ambition, heartbreaking anguish, and denied love. In the workings of their thoughts, the characters inadvertently reveal something about their own desires, emotions and experiences to the reader. The thoughts of Guildenstern and Rosencrantz present the reader with one possible factor for the cause of Hamlets supposed madness. The two men believe that the cause for Hamlets madness is his lack of â€Å"advancement† or thwarted ambition. In a conversation with Hamlet in Act II scene II, Guildenstern and Rosencrantz come upon this idea: Hamlet: Denmarks a prison. Rosencrantz: Then is the world one. Hamlet: A goodly one; in which there are many confines, wards and dungeons, Denmark being one o the worst. Rosencrantz: We think not so, my lord. Hamlet: Why, then, tis none to you; for there is nothing either good or bad, but thinking makes it so: to me it is a prison. When the heir apparent calls his heritage a prison, something must be seriously wrong, and it is not difficult for th. .rman N. Holland, Sidney Homan and Bernard J. Paris. Berkeley and Los Angeles: University of California Press, 175-190. Leverenz, David. 1980. The Woman in Hamlet: An Interpersonal View. In Representing Shakespeare: New Psychoanalytic Essays, edited by Coppelia Kahn and Murray M. Schwarz. Baltimore and London: The Johns Hopkins Press, 110-128. Levin, Richard. 1990. The Poetics and Politics of Bardicide. PMLA 105: 491-504. Vickers, Brian. 1993. Appropriating Shakespeare: Contemporary Critical Quarrels. New Haven and London: Yale University Press. Watson, Robert N. 1990. Giving up the Ghost in a World of Decay: Hamlet, Revenge and Denial. Renaissance Drama 21:199-223. Wright, George T. 1981. Hendiadys and Hamlet. PMLA 96:168-193. Shakespeare, William. The Tradegy of Hamlet Prince of Denmark. New York: Washington Square Press, 1992

Romeo And Juliet Essays (1105 words) - , Term Papers

Romeo And Juliet This assignment is on a scene of Romeo and Juliet I have split the scene into thirteen different sections. These sections include what the music and sound affects will be and what the lighting will be and even what sought of characters I am going to have to play the part. In section one I am having a medium shot that is at eye level to show Benvolio and Mercutio's conversation and to also see the expressions on their faces. The only music or sound affects I am having are the background sounds of a market and people muttering. The only symbols that are present are the clothes Mercutio are wearing which are red to symbolize he is loyal to Romeo and his family. For Benvolio I have picked an actor that is short, has brown hair, skinny, is caring and is always trying to have fun. Mercutio's actor has to be strong, tall has to strong, fit, tall, has black hair, is outgoing, loud, rough and has a good sense of humor. In this section lighting is used to show that it is the middle of the day and is also very hot. In section two I am having an extreme long shot and a dutch angle to show where everyone is situated and also to show the shock showed by Mercutio and Benvolio. There is also dramatic sinister music showing that he is the bad guy and is not liked by Mercutio and Benvolio. There are also footstep sound affects while Tybalt is walking over to Mercutio and Benvolio. The only props that are of any real significance would be the swords showing that they are prepared to fight. The main symbols are the red clothing worn by Mercutio and the Blue worn by Tybalt to show that he is loyal to Juliet and her family. Like that last scene the lighting shows that is around noon and is very hot. In the third section I am going to have a long shot at an eye level to see everyone talking and to also see some of the market in the background. Sinister music is still playing to show trouble is lurking just around the corner. Again the lighting is to show it is around noon and is hot. A tall skinny strong man that is fit and looks very sinister plays Tybalt's character. He also has a devilish attitude and not much of a conscious. In the fourth section of this scene I am having a close up on Romeo to show his surprising looks as he sees Tybalt. Innocent music is playing saying that Romeo has never done anything wrong in his life. There are still the background sound affects of the market. Again the lighting shows that it is the middle of a hot day, the lighting also shows all of Romeo's features. There is one symbol that is present and that is Romeo wearing the red showing he is a Montague For Romeo the actor has to be tall, have fair skin, strong, out going, skinny, innocent looking, have fine features and attractive. The fifth section has dramatic scary music playing to symbolize trouble is lurking just around the corner. The camera angle is a high angle to show everyone in the scene it is also a medium shot. Again the lighting is showing the heat and that it is in the middle of the day. In the sixth section I am having a long shot with a high angle again to show all that is going on and to show the crowd of people watching the fight. There is sinister dramatic music playing because of the fight. There are background sounds of people talking about the fight. The lighting is showing that it is in the middle of the day and is really hot, the lighting is also showing that Tybalt and Mercutio are sweating by the light gleaming off their sweaty heads. The seventh section has an extreme close up of Mercutio's face showing the pain and the expression on his face. Then there is another extreme close up of Romeo's face showing his shock and despair. There is then a medium shot at eye level showing

Mobilink Jazz Essay Example

Mobilink Jazz Essay Example Mobilink Jazz Essay Mobilink Jazz Essay The project in your hands follows a marketing plan in which Mobilink Jazz is discussed. The plan is simple yet with changes to Mobilink Jazz’s marketing plan. The document holds the market segmentation for this telecom service provider. Along with that it discusses the main four P’s of Maketing and future plans for each of them. Before all the above mentioned, however, we’ve discussed the telecommunication industry in detil and have carried out an analysis of the sector. In the ending we have the budgeting of the marketing end of Jazz. Hope you like the effort we’ve put into it. Happy Reading! TABLE OF CONTENTS Table of Contents Introduction5 Industry Analysis8 PEST, BCG, Porter’s 5 Forces, Positioning Map11 The 4 P’s16 Marketing Budgeting33 The New Package35 Introduction Mobilink GSM (PMCL), a subsidiary of Orascom Telecom is the market leader in providing state-of-the-art communications solutions in Pakistan. Orascom Telecom Holding S. A. E (OTH), the parent company based in Egypt was established in 1998, and has grown to become the largest and most diversified GSM network operator in the Middle East, Africa, and Pakistan. With over ten licenses covering the region, Orascom Telecom has positioned itself as a leading telecommunications conglomerate in emerging markets of this region. Orascom enter in the Pakistani market through the licensing where they have to pay the Royalty fee. Mobilink covers approximately 85 percent of Pakistans urban population and it can proudly boast of being the first cellular service provider in Pakistan to operate on a 100% digital GSM technology. It offers tariff plans that are exclusively designed to cater to the communication needs of a diverse group of people, taking into account occasional users to businessmen. To achieve this objective, Mobilink offers both postpaid (Indigo) and the prepaid (JAZZ) solutions to its customers. In addition to providing advanced voice communication services, Mobilink also offers a number of value added services to its valued subscribers. Keeping in mind its customers convenience, Mobilink has also bundled mobile handsets, sold either independently or bundled in Get Set Go Pack. Mobilink GSM started operations in the year 1994, as a third entrant in the market, while Paktel and Instaphone were already operating since 1991 and had acquired substantial market penetration. Despite the re-launch of Ufone, the main competitor, Mobilink has maintained its momentum of growth. All this has been possible due to inter-departmental synergy and strengthening of Mobilink’s brands. Till early 2001, they had a market share of 43%. OT took over management control of the company in April 2001 and changed the overall market dynamics through its aggressive marketing strategy and expertise. In less than two years time Mobilink grew by almost 400% with market leadership of 60% market share (year end 2003). At the time when it entered the market it was a small player in the cellular market of Pakistan it is now the market leader both in terms of growth as well as having the largest subscriber base in Pakistan. INDUSTRY ANALYSIS The Pakistani cellular industry comprises of 6 players: Mobilink, Ufone, Telenor, Warid Telecom, Zong (a brand of China Mobile Pakistan) and Instaphone, out of which, Instaphone has not maintained a prominent market position in the industry, and thus, has the lowest number of subscribers. As per the PTA findings as of June 2008, the number of subscribers for Mobilink is over 32 million customers (and has approximately 36. 39% of the market share). While Ufone and Telenor tie for second place with 21% market share, Warid Telecom has 17. 9% of the pie while Zong being the most recent has a share of 4. 4%. The price-sensitive industry faces tough competition from all players in the market, which is reflected by the marketing campaigns and by observing the past, thus making cellular services a highly elastic commodity. The market, however, is seen as very lucrative as there are only 6 operators who are providing services to just over half of Pakistan’s population – the tele density figures are a little below 60%. At the same time, companies are investing in infrastructure and technology in order to serve the untapped markets. The PTA acts as a governing body for all telecommunication-related providers in the country, and has set different regulations which operators are bound to follow, to the extent that operators are required to obtain an approval from the PTA before launching a new product or service, thus giving the authority powers to control the competitiveness of the industry. Technology is constantly changing in the telecom sector. Recently, two other players entered the market with BlackBerry support, in order to counter Mobilink’s domination. Moreover, as 3G licenses are expected to be awarded this year, it is expected that companies will invest in 3G and roll out services to users within one year. Moreover, as the telecom sector is witnessing rapid growth, represented by high revenues, companies are devising new tactics on attracting and targeting users and trying to increase the average revenue obtained per user. Firms compete on the basis of pricing, while quality of service is often overlooked. The telecom sector has faced a boom due to the continuous reduction in price, and the ability of network providers to continuously add customers to their user base. Due to this, companies gain momentum and size rapidly, and can are therefore able to provide more services. At the same time, these companies become cash-rich, and investment is an on-going process. Network coverage, subsidized SIM card rates, the ability to switch from one network to another while retaining the same number all have posed opportunities for different providers, but simultaneously, these are also challenges. The industry’s success is due to the large amounts of investment that takes place. The telecom sector takes a good chunk of the annual FDI, with investment running into millions of dollars. Evidently, these companies are making substantial amounts of profit, considering there is no bar on the amount of remittances companies are allowed to take to their home countries’. The amount of money telecom companies utilize for investment and expansion purposes is sizable, thus providing an opportunity for financial institutions to offer their credit. From July 1 2008, the government announced in the budget that the telecom services in Pakistan will have a sales tax of 21% in place of the 15% that was charged before. This is a significant development in the telecom sector’s story as the current telecom penetration rate is less than 60%, and this also poses a challenge to the growth rate as basic access to telecom services has been made more expensive for the consumers. It should be noted that there are other taxes such as the activation tax that is in place for each connection sold (amounting to Rs. 00 per connection or SIM card), which is already being sold at a subsidized rate by the operators. Moreover, the cellular companies and the main fixed-line operator in the country moved a petition to abolish the USF (Universal Service Fund) Access Promotion Charge in order to maximize their revenues. Currently, companies are already fulfilling the basic requirement of 1. 5% of total revenues, and consider the APC as detrimental to their revenues. Only recently has a proposal been sent to the Ministry of IT and Telecom to remove the APC. MARKET SHARE PEST ANALYSIS POLITICAL: Considering the current politically instable condition in Pakistan, the telecom sector of Pakistan is not doing too badly. The sector was by far the largest recipient of foreign direct investment in 2007-08. As per PTA, the industry continues to add more than 3 million new mobile subscribers every month even under the current conditions. Although the frequently changing government does bring very frequent changes in the laws and regulations, this does not however stop the number of users from increasing. ECONOMIC: Around the globe there’s a recessive economy prevailing. There is an increase in the interest rates and the slump in the economy world over doesn’t seem to be coming to an end. Pakistan is no exception to this recession. Due to inflation, price of every product/service is sky rocketing. Apart from that the increase in federal excise duty on telecommunication services from 15 percent to 21 percent has adversely impacted the usage of mobile phone and has resulted in reduction in service usage by 8 percent to 9 percent within few weeks of the previous fiscal year. Unfair taxation would lead to burdening the new potential rural consumers who do not have access to mobile phone facility hampering the development of the rural economy. The growth in the telecommunication sector during last 4 years was recorded 100 percent due to its expanding consumer base(Daily Times, July 7, 2008). However, the burden of taxes and duties is going to reduce the usage by the consumers resulting in fewer revenues for the government and reduced operations by the companies. SOCIAL: Cellular revolution has taken Pakistan by storm. The mobile density in Pakistan is reaching 56% (Babar Bhatti, August 31, 2008). Mobile phones are increasingly being used as a social tool across the globe. Pakistani cellular companies are also trying to catch on with this growing ‘cellular activism’ frenzy. It’s true that cellular companies have limited scope of action as far as brining social change is concerned still almost all the mobile companies of Pakistan are doing some kind of social uplift projects. Telenor, for instance, has launched a farmers’ uplift scheme TeleKisan besides the apna PCO and other schemes. Similarly, other cellular companies are also conducting some activities in the avenues of social uplift. Corporate sector too has a major role to play. Instead of simply doling out a few millions in charity, local corporate giants, along with the multinational conglomerates, should come forward with new ideas of using cellular technology for poverty alleviation. TECHNOLOGICAL: Due to the current economic recession, the technology required to expand is difficult to gain. And therefore, Pakistan needs to increase telecom research and development work within the country. China and India are in the process of becoming world major Ramp;D centers for technology and telecommunication. Two top Chinese telecom equipment firms have announced their plans to collaborate with Pakistan: Huawei is working with UET Lahore and ZTE will setup Ramp;D center in Islamabad. The goal of the policy makers should be to increase the rate of transfer of technology from abroad, broaden the pool of local skilled workforce and accelerate the local production of telecom equipment and handset parts etc. PORTER’S FIVE FORCES 1. Threat of New Entrants is High. Since PTA has adopted liberal policies to create a foreign investment friendly environment the barriers to entry have significantly reduced. Deregulation has opened up a number of economic benefits in terms of huge foreign investment. Therefore threat of new entrants is considered high because it is easier for foreign giants to come and enter the market. 2. Power of Suppliers is Low. At first glance, it might look like telecom equipment suppliers have considerable bargaining power over telecom operators. Indeed, without the high fiber optic technology required, the companies can’t operate. But there are actually a number of large equipment makers around. There are enough vendors, arguably, to dilute bargaining power. Thus the power of suppliers is low. . Bargaining Power of Buyers  is High. With the increased choice of telecom products and services that are available to customers due to the numerous telecom service providers, the bargaining power of buyers is high. Also because the switching cost from one service provider to another is very low, the buyer can always switch. 4. Threat of Substitutes is Medium. Pro ducts and services from non-traditional telecom industries pose serious  substitution threats. PTCL’s scheme to make all national calls toll free attracted a lot of attention and was able to divert traffic from mobile usage to increased landline usage. . Competitive Rivalry is High. Competition is cut throat. The wave of industry deregulation paved the way for a rush of new entrants. New technology is prompting a wave of substitute services. All players in this competitive market are thus forced to offer new and exciting services at lower prices. This tends to drive industry profitability down. BCG MATRIX Mobilink Jazz has been through the cycle and now enjoys the position as a cash cow as compared to its competitors. It needs to bring down its rates to grow further in the market and back to its position as a star which it once ruled. POSITIONING MAP The above positioning map shows the relative positions of the major players of the telecom industry on a scale that measures price affordability on the x-axis and Value Added Services (VAS) attractiveness on the y-axis. It can be observed that Ufone is leading by a clear majority in the telecom sector with Telenor and Zong following price affordability. While Mobilink is better in VAS attractiveness compared to majority of its competitors, however it is considered comparatively more expensive. Warid lags behind in both price affordability in comparison to its competitors and VAS attractiveness. Product / Services Mobilink being the market leader enjoys major share of the overall market with both Indigo and Jazz dominating the postpaid and prepaid segments respectively Mobilink deals with postpaid Indigo and prepaid (Jazz) packages. JAZZ Addressing the press conference, Graham Burke, president Pakistan Mobilink Corporation Limited said that with the prepaid card a customer could control its cost with the freedom to use. This is when Jazz was first launched in Pakistan, and with the passage of time became very popular, especially among the young lot. Jazz, is based on an intelligent network which is the most advanced and expensive platform, presently available in cellular telephone technology. Scores of facilities available in the package will cater to the communication needs of thousands of people in the country who cannot afford a post paid mobile phone connection. Jazz is an amazing prepaid service that allows customer freedom from monthly bills and gives him/her complete control over his/her cellular expenditure. Customer decides in advance when and how much he/she wants to spend. Jazz is simple, easy and loads of fun. Jazz is extremely affordable, with features like: * No daily charges * Low outgoing rates * 180 days validity of Jazz Scratch Cards * Simply reactivate deactivated Jazz connection Jazz-Aur Sunao Jazz tariffs have been reduced from Rs. 4. 75 per minute to Rs. 3. 50 per minute on all calls from Jazz to any other Mobilink numbers. This tariff reduction will serve as an unparalleled advantage to the largest mobile community in Pakistan, who will now have to pay less to call within the Mobilink family, 24 hours a day. Jazz Member get Member The Jazz Member get Member promo is the first of its kind where Mobilink will be giving it’s customers an opportunity to become the brand’s ambassadors and at the same time earn some free airtime. The essence of the campaign is that an Existing Jazz customer can refer up to 4 new customers and earn Rs. 400 in airtime. The new Jazz customer will also get Rs. 100 free airtime. The list of the Jazz connections is described below: * Jazz Easy the most affordable package that provides access to the best rates to call across Pakistan. Jazz Easy customers can not only enjoy calling at amazingly low call rates from Mobilink numbers, but can call on other networks at comparatively lower rates. * Jazz Octane the hot new package from Mobilink Jazz is customized to meet the needs of the highly dynamic and energetic urban youth of Pakistan. The package entitles the customers to lowest SMS rates, lower late night rates, and the coolest rates for three favorite numbers. * Jazz budget Offers remarkable rates and package features, it is the best package to stay in touch with millions of Mobilink family members in Pakistan. Furthermore, a unique and innovative feature for Jazz Budget is Happy Hour, with exciting rates to all Mobilink numbers for 1 hour in the day. * For the first time ever, a package designed especially for ladies, Jazz Ladies First is the customer’s command on the very best. It provides sizzling recipes to tips on looking the best through SMS. Jazz Ladies First offers remarkably low calls rates amp; to top it all, gives discount card to shop well within your budget. SWOT ANALYSIS STRENGHTS: * Pioneer in GSM service in Pakistan * It is a sign of prestige Number of customers is more as compare to any other mobile service provider in Pakistan * Highest market share not only in terms of number of subscribers but also in terms of revenue * Mobilink has signed bilateral roaming agreements with 50 operators around the world to have true roaming service operational in over 42 countries of the world * Large number of corporate customers * Economy of scale * Strong Brand name WEAKNESSES: * Large organizational structure, makes it difficult to manage * VAS not that many or effective as compared to its competitors * Service quality not as good as claimed Many inactive customers, includes all those who own a Mobilink SIM but have now switched to another service provider * Highest call rates for a prepaid service, especially compared to the competitors OPPURTUNITIES: * Can lower prices to make business difficult for new companies * Mobilink can target to a market that delivers Internet Protocol packet services to over 650 million GSM subscribers THREATS: * New market players are coming in near future * High tax rates * Increase in imported equipment costs New companies can offer packages for corporate customers in better way * Wireless local loop service providers too targeting areas which are less developed * Current price war may reach at a position where only brand names survive * Due to expensive quality of service now-a-days customers can shift to other companies * Saturating telecom market PRODUCT LIFECYCLE Telecom industry has just started to touch the maturity stage of the product lifecycle; where as the brand, Mobilink jazz having to be the first mover in the market, has now reached maturity stage. The brand due to its high prices and lower VAS services may be progressing a decline because the economy is running in inflation and the purchasing power parity is also making it difficult for one to keep up with high prices when cheaper and better ones are offered in the market. RGI MATRIX PUBLIC NECESSITY| PRIVATE NECESSITY(TELECOM SERVICE)| PUBLIC LUXURY(MOBILINK JAZZ)| PRIVATE LUXURY| On the reference group index matrix, telecom service is a private necessity because it helps you keep in touch with your loved ones. It also helps you contact someone in case of emergency, or could be any reason why you may need to contact someone. However, Mobilink jazz is a public luxury since it’s a brand name in telecom sector. One could always use the les prestigious services to fulfill the need, but using Mobilink jazz is a status symbol. AIOD Framework Activities| Interests| Opinions| Demographics| SchoolingPlaying video gamesOutdoor games(cricket)Hanging out with friendsSchool events participationHolidays spent with familyWatching movies of multiple genre(action, romantic, comedy, horror and cartoons)| Story books (romantic for females; comics)dSchool sports and playsFashion onscienceLike fast food(burgers, pizzas etc)Watch TV cartoons and sitcomsCollecting video games| Soft drinks are cool and a must have with foodPolitics is boringEducation is tiring and boringThey are the new generation with new ideasCulture is holding them down, they’re more westernizedThey are right in what they say, mom and dad are ‘old school’ | No income apart from pocket moneyAged 11-18 yrsIslamabad’s habitatSt udentsMale and femaleSingle| Activities| Interests| Opinions| Demographics| UniversityHanging out with friendsAttending concerts/gigsSpending time with friends during school hrs and outsideGetting together with friends to go out of station to other cities especially up northWatching movies out in the cinemaKeeping up with sports especially cricketListening to loud music(heavy metal, rock, RnB, hip hop)| Opposite Gender attractionFemales develop interest in houseworkPart-time workersMain friends’ circle comes from reference group in the university/collegeDriving around to different hangout spotsCollecting music and listening to itStaying up late at nightFashion conscience and brand conscienceFast food (burgers; pizzas etc) along with formal cuisines from time to time Watching TV series, seasons of all the hit TV shows| They know how the world works nowadaysStaying at home is boring and constrictingPolitics in our country is messed up anyone comes up for the post wants to make money for themselvesOur social values are messed up and worsened by governmen t’s negligenceInflation is rising to increase disparityEducation standards are deteriorating, they haven’t changed much since our parents’ timeMust use branded products as it is a sign of pride and elitesCulture is too conventional and is a hurdle in economic and national prosperity| Majority-no incomeFew part-time jobs (income range 5,000-20,000)Aged 19-25Islamabad’s habitatStudents and professionalsMale and femaleSingle and married| Activities| Interests | Opinions | Demographics| Extensive talking with their friends and relativesBeing very choosy and selective in shoppingRarely having any interest in sportsAttending social events like weddings etc| Part-time or full-time job if working womenLooking after childrenLooking after householdSpending time with amilyFriends and relatives form the reference groupsWatching TV, especially cooking programsFashion dies down as they grow older | We have quite an experience in life so we are quite matureSome are high ly involved in politics, siding with one political figure, while others abstain from even discussing politicsEducation is getting expensive with the passage of timeCulture is a great asset to us and is an important part of our livesThis new generation poses a great that to our social values and cultureThey become brand loyal when it comes to purchasing products | Majority-no income (relying on husband’s income)Few part-time/full-time jobsAged 26 and aboveIslamabad habitatProfessionals and housewivesFemaleMarriedFamily size, 4 (on avg. )| Activities| Interests| Opinions| Demographics| Full-time jobs/working men 9-5Attend social gatherings like weddings, and other official gatheringsMostly smoke regularlySome even play sports, while others have lost interest by now due to aging factorThey listen to soft melodious musicThey spend much lesser time in shopping, but usually don’t shop alone | They want to give remaining time to their familyThey occasionally take family out for dinnerThey read news-paper regularlyThey follow their jobs religiously as it is the mostly the only source of income for the familyFashion is not much a part of their life and it dies down as they grow older| We have an experience of professional life as well as life as a wholeThere should be a balance between our perception of social and moral values and the new generation’sThey support one political figure enthusiastically while literally detest the opposing oneThey want their children to get good education, nonetheless, limited resources hinder itTend to go for branded products b ut it depends on their affordabilityInflation is a grave concern to them| Middle class income rangeFull-time jobs/professionalsAged 26 and aboveIsla mabad’s habitatMaleMarriedFamily size, 4(on avg. )| PRICING Major stakeholders affect pricing decisions are: * Consumers * Government * Distributors * Competitors Sometimes an organization wills assure a forward integration strategy primarily to gain better control over price charged to consumers. Government can impose restriction on price fixing, price advertising and price controls an organization must be careful in adopting its pricing strategy. MOBILINK now a days going on decreasing its pricing strategies (e. g. call rates rs3. 50/min and sms Rs 1) to compete with its competitors i. e. UFONE, PAKTEL GSM, and recent competitors TELENOR amp; WARID). Strategist of MOBILINK is viewing prices from both a shorts –run and long run perspective, because competitor can copy rice changes with relative ease. JAZZ AIRTIME CHARGES: Mobilink strikes back with lowest outgoing rates for on and off-network calls, at 68 Paisas per 30 seconds for all calls. This offer is for sure not going to please Telenor who is running 75 paisa offer these days. 8 Paisa per 30 second offer by Mobilink is available for Jazz Budget users only. (for package conversion dial 123) MOBILINK,since the time of its very entry in the cellular industry,has targeted the less price sensitive strata of the societ y. Mobilink has always maintained its up scale market positioning, backed by its slightly higher service rates. Mobilink intends competing on features and quality of service instead of competing on price. However after witnessing the recent industry trends,where there is an intense price war going on between the cellular industry players,Mobilink had to slighlty deviate from its earlier stratergy in order to maintain its market share. As a result,today,Mobilink is lowering its call rates,offering economical packages (e. g. call rates rs3. 50/min and sms Rs 1. Its latest offering of â€Å"Jazz Budget† is an evidence of this strategic shift in the pricing policy). Future Pricing Plan Later in the report we will introduce a package which will cash on Mobilink’s strength to attract lost consumers and get them to use the brand with prestige and pride once again. PLACEMENT â€Å"Distribution channels, distribution coverage Sales territories, levels and locations† Distribution becomes especially important when a firm is striving to implement a market development or forward integration strategy. MOBILINK is operating through franchises in Pakistan.MMS Outgoing per 50 KB (Rs. )| 6| MMS Receiving (Rs. )| Free| | | GPRS Rate per MB (Rs. )| REFERENCES http://en. wikipedia. org/wiki/Jazz